Tried and True: 13 Allure Readers’ Choice Award Winners in 2024 You Can Shop at Ulta Beauty

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There’s no denying we love a good haul, but what’s even better is a haul stacked with products vetted by your fellow beauty lovers. That’s exactly what you get with Allure‘s 2024 Readers’ Choice Award winners that are available at Ulta Beauty. From top-rated luxury skin-care options to budget-friendly favorites, the mega-retailer is home to a host of winners across the majority of categories voted on by, well, you.

Our Top Picks

Given the sheer popularity of these products, take a beauty editor’s advice and head over to Ulta Beauty and grab them before they go out of stock. (Looking at you, E.L.F. Power Grip Primer, winner of the most viral product category!) If you’re unsure what to throw in your cart just yet, take a look at some of our must-haves below.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

  • The TikTok Star: E.L.F. Power Grip Primer”,”dek”:[“div”,[“p”,”E.L.F.’s Power Grip Primer is a mainstay on our FYPs, and we get it—this translucent gel primer plumps skin and locks in makeup for hours, and the real kicker is that it only costs $10. Name a more perfect base, we’ll wait. (Just wait 30 seconds for the formula to achieve maximum priming power before you go in with your foundation or concealer.)”]],”functionalTags”:[],”id”:”664cddb74ab37706f844277b”,”isHedClickable”:false,”isPromotion”:null,”name”:”Power Grip Primer”,”offers”:[{“offerUrl”:”https://www.ulta.com/p/power-grip-primer-pimprod2030073?sku=2591795″,”price”:”$10″,”currency”:”USD”,”purchaseUri”:”https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8DkomTqm1zLsPeLXeQpC3X1qUE2odENFB5d4zFBUEjH4JLq9fVmSweRe13D4zy7mUno9HF1bVEmpoS2PJr8H6bCmb58VnZ2gvczHi4GfAusgVz5JWPUH3eNBDXC2q1vWA”,”sellerName”:”Ulta Beauty”,”countryCode”:”US”,”reducedPrice”:””}],”promotionHed”:null,”promotionText”:null,”socialIconsProps”:{“links”:[{“network”:”Pinterest”,”label”:”Post to Pinterest”,”url”:”https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.allure.com%2Fgallery%2Freaders-choice-winners-at-ulta&media=https%3A%2F%2Fmedia.allure.com%2Fphotos%2F663102cf90986dce419e4d0c%2Fmaster%2Fw_1200%2Cc_limit%2FCopy%2520of%2520e.l.f.-Cosmetics_Power-Grip-Primer_elfcosmetics.com_%2410%2520(1).jpg&description=Power%20Grip%20Primer”}]},”itemSocialSharesProps”:{“showBookmark”:false,”links”:[{“behavior”:”bookmark”,”label”:”Save story”,”network”:”bookmark”,”url”:”#”}]},”showLocalisedOffers”:false,”isUpcEnabled”:true,”index”:0,”showClampedProductDescription”:false,”order”:0,”totalCount”:13,”preHeaderOne”:”1/13″,”showOrderedGallery”:false,”hasAffiliateLinkDisabled”:false,”layout”:”ProductEmbed”,”component”:”unified_product_card”}” type=”embed”>

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    e.l.f. Cosmetics

    The TikTok Star: E.L.F. Power Grip Primer

    E.L.F.’s Power Grip Primer is a mainstay on our FYPs, and we get it—this translucent gel primer plumps skin and locks in makeup for hours, and the real kicker is that it only costs $10. Name a more perfect base, we’ll wait. (Just wait 30 seconds for the formula to achieve maximum priming power before you go in with your foundation or concealer.)

  • The Breakthrough: Drunk Elephant B-Goldi Bright Drops”,”dek”:[“div”,[“p”,”The Drunk Elephant B-Goldi Bright Drops aren’t your typical makeup or skin-care product. Yes, this niacinamide-spiked illuminator makes your complexion look brighter with light-reflecting pigments, but it also is a great option for anyone dealing with unwanted “,[“a”,{“href”:”https://www.allure.com/gallery/best-dark-spots-hyperpigmentation-serum”,”target”:”_blank”},”hyperpigmentation”],”. As board-certified dermatologist “,[“a”,{“href”:”https://www.instagram.com/monagoharadermdoc/?hl=en”,”target”:”_blank”},”Mona Gohara”],”, MD, explains, “”,[“a”,{“href”:”https://www.allure.com/story/best-niacinamide-skin-care-products”,”target”:”_blank”},”Niacinamide”],” is a potent antioxidant that helps to even out skin tone and reduce sun damage.” Mix some of these shimmery drops into your go-to moisturizer, serum, or oil, and shine bright like a diamond—while also healing your skin underneath.”]],”functionalTags”:[],”id”:”664cddec2aff87419896200e”,”isHedClickable”:false,”isPromotion”:null,”name”:”B-Goldi Bright Drops”,”offers”:[{“offerUrl”:”https://www.ulta.com/p/b-goldi-bright-drops-with-niacinamide-pimprod2039887?sku=2610310″,”price”:”$38″,”currency”:”USD”,”purchaseUri”:”https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8DkomTqSqXcSDNCwNCRJh5pyt71FKucoxng8KUnV9pJd2bzw9gVG5QMwionZgMe6hcQYfwYaciCuP2vWuyaVAniu1e6junQ4s83b5JmWDJa4168AKxej2Hq1mTED7yypA”,”sellerName”:”Ulta Beauty”,”countryCode”:”US”,”reducedPrice”:””}],”promotionHed”:null,”promotionText”:null,”socialIconsProps”:{“links”:[{“network”:”Pinterest”,”label”:”Post to Pinterest”,”url”:”https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.allure.com%2Fgallery%2Freaders-choice-winners-at-ulta&media=https%3A%2F%2Fmedia.allure.com%2Fphotos%2F663100be8c01792eba3dd087%2Fmaster%2Fw_1200%2Cc_limit%2FCopy%2520of%2520Drunk%2520Elephant%2520B-Goldi%25E2%2584%25A2%2520Bright%2520Drops.jpg&description=B-Goldi%20Bright%20Drops”}]},”itemSocialSharesProps”:{“showBookmark”:false,”links”:[{“behavior”:”bookmark”,”label”:”Save story”,”network”:”bookmark”,”url”:”#”}]},”showLocalisedOffers”:false,”isUpcEnabled”:true,”index”:1,”showClampedProductDescription”:false,”order”:1,”totalCount”:13,”preHeaderOne”:”2/13″,”showOrderedGallery”:false,”hasAffiliateLinkDisabled”:false,”layout”:”ProductEmbed”,”component”:”unified_product_card”}” type=”embed”>

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    Drunk Elephant

    The Breakthrough: Drunk Elephant B-Goldi Bright Drops

    The Drunk Elephant B-Goldi Bright Drops aren’t your typical makeup or skin-care product. Yes, this niacinamide-spiked illuminator makes your complexion look brighter with light-reflecting pigments, but it also is a great option for anyone dealing with unwanted hyperpigmentation. As board-certified dermatologist Mona Gohara, MD, explains, “Niacinamide is a potent antioxidant that helps to even out skin tone and reduce sun damage.” Mix some of these shimmery drops into your go-to moisturizer, serum, or oil, and shine bright like a diamond—while also healing your skin underneath.

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