The Launch: Fashion News to Know This February

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Audrey Hepburn Would Probably Love Givenchy Fall 2024

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Rabanne’s Fall 2024 Collection Is Full of Patterned Knitwear

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VAN ETTEN Is Hiring An Editorial Freelance Publicist

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Beyoncé and Her Mullet Cover the Latest Issue of ‘CR Fashion Book’

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1

Alaïa Fêtes Its New York Store

alaia new york store opening

Who: Alaïa

What: Store opening in New York City

Where: 149 Mercer Street, Soho, NYC

Why: Back in the ’80s, then-relatively-unknown designer Azzedine Alaïa opened a store in NYC, bringing his brand worldwide and introducing the U.S. market to his sensuous and—to quote Cher Horowitz—“very important” designs. Now, almost 40 years later, Alaïa returns stateside with Pieter Mulier at the helm. His ethos, not unlike Alaïa’s, stems from a deep love of femininity and art. The clean and modern store will also act as a gallery with a rotating selection of art that inspires Mulier, like the Robert Rauschenberg prints pictured here, and looks great next to his couture offerings (see: Rihanna’s Super Bowl Halftime Show press conference dress, hanging on a rack).

Angela Hau

2

Rimowa x Palace Rimowa and Palace Create Psychedelic Skater Capsule

Rimowa and Palace Create Psychedelic Skater Capsule

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Rimowa x Palace Rimowa and Palace Create Psychedelic Skater Capsule

Credit: Courtesy of Rimowa

Who: Rimowa and Palace

What: Limited-edition collection

Where: Online at rimowa.com and at Rimowa’s Soho store

Why: Rimowa’s collaborations are a carefully considered endeavor, allowing a select few designers to give their spin on the iconic Cabin suitcases. The newest brand on their roster is Palace, the London-based streetwear brand infamous for redefining skater style and bringing it to the masses. The resulting capsule includes the Cabin suitcase with a dreamy desert scene, plus a skateboard deck and a pack of stickers to mark up your suitcase or board as you please. There’s a freedom in the pieces that makes you want to tote the suitcase while skating, because why not?

3

IKEA and Marimekko Drop BASTUA Collection

ikea marimekko

Who: IKEA and Marimekko

What: BASTUA collection

Where: Online at ikea.com and in all IKEA stores worldwide in March 2023

Why: IKEA and Marimekko are two brands with Scandinavian roots known for creating simple, high-quality pieces that last a lifetime—and look cute doing it. Case in point: the upcoming, highly anticipated BASTUA collection, which draws inspiration from Swedish sauna culture. “With the BASTUA collection, we wanted to bring a spark of Nordic joy to people all around the world,” Marimekko creative director Rebekka Bay exclusively tells ELLE.com. “This is the first time that Marimekko has designed a set of prints exclusively for a brand collaboration. Both brands share a democratic design philosophy, which has resulted in a collection that we hope will bring joy to the everyday lives of many.” We’re already overjoyed by the iconic FRAKTA tote’s redesign.

Courtesy of Marimekko

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4

Olympia Le-Tan Olympia Le-Tan Collaborates With Olympia of Greece

Olympia Le-Tan Collaborates With Olympia of Greece

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Olympia Le-Tan Olympia Le-Tan Collaborates With Olympia of Greece

Who: Olympia Le-Tan and Olympia of Greece

What: Exclusive capsule

Where: Online at olympialetan.com and via select retailers, including net-a-porter.com

Why: It’s a meeting of the Olympias! For her latest collaboration, designer Olympia Le-Tan has tapped none other than Olympia of Greece to create a collection inspired by the model/socialite/Greek royal family member’s penchant for mixology, with limited-edition clutches featuring cocktails from dirty martinis to spicy margaritas. What’s more, each bag comes with a cocktail recipe and a QR code to create an NFT of the design. Cheers, indeed.

5

Coach x Disney Coach and Disney Celebrate 100 Years With New Collab

Coach and Disney Celebrate 100 Years With New Collab

5

Coach x Disney Coach and Disney Celebrate 100 Years With New Collab

Who: Coach and Disney

What: 100-year anniversary collection

Where: Online at coach.com

Why: Disney is keeping the centennial celebrations going with a special collaboration with leather goods juggernaut Coach. This particular capsule borrows motifs from Mickey’s Garden, a 1935 cartoon featuring an adorable mini Mickey, large mushrooms, and the infamous watering can. A smattering of products made within Coach’s often-accessible price point offer all the joy of the cartoon, brought to everyday life with the help of expert craftsmanship.

6

La Ligne La Ligne Launches Denim

La Ligne Launches Denim

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La Ligne La Ligne Launches Denim

Credit: Courtesy

Who: La Ligne

What: New denim offering La Ligne Jean

Where: Online at lalignenyc.com

Why: La Ligne, the editor-favorite brand beloved for its classic striped sweaters and tops, is branching out into the denim category with La Ligne Jean, a collection of three jean styles, each named after one of the co-founders (and based on their favorite pairs). There’s The Meredith, a high rise with a cropped flare leg; The Molly, a high rise with a straight leg; and The Valerie, a high rise with a skinny leg, Gen Z be damned. All pair perfectly with stripes.

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7

SJP by Sarah Jessica Parker SJP by Sarah Jessica Parker Opens New Flagship Boutique

SJP by Sarah Jessica Parker Opens New Flagship Boutique

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SJP by Sarah Jessica Parker SJP by Sarah Jessica Parker Opens New Flagship Boutique

Credit: Alyssa Greenberg

Who: SJP by Sarah Jessica Parker

What: New flagship boutique

Where: 385 Bleecker Street, NYC

Why: And just like that, Sarah Jessica Parker is putting down roots in the West Village, specifically with a new flagship boutique at the corner of Bleecker and Perry, not-so-coincidentally around the corner from Carrie Bradshaw’s apartment featured on Sex and the City. The all-pink store, co-designed by Parker and designer Eric Hughes, features plush carpeting and ’70s-inspired details, like light fixtures, and, of course, walls of shoes. At the opening, Parker herself was seen vacuuming and helping customers try on shoes.

8

Sézane x Sea NY Sézane Releases Second Collaboration With Sea New York

Sézane Releases Second Collaboration With Sea New York

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Sézane x Sea NY Sézane Releases Second Collaboration With Sea New York

Who: Sézane and Sea New York

What: Limited-edition capsule collection

Where: Online at sezane.com

Why: Why mess with a good thing? That’s the idea behind Sézane and Sea New York’s latest partnership; the two are teaming up once again—this time on another limited-edition capsule that perfectly combines Sézane’s Parisian, je ne sais quoi cool with Sea’s downtown New York vibe. The new collection includes 40 sustainably made pieces, from jumpsuits to blouses. The last collab sold out in 24 hours, so if you see something you like, act fast.

9

Rouje Rouje Introduces New Collection of Wardrobe Essentials

Rouje Introduces New Collection of Wardrobe Essentials

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Rouje Rouje Introduces New Collection of Wardrobe Essentials

Credit: Courtesy

Who: Rouje

What: New collection, “Damn Good (French) Classics”

Where: Online at rouje.com

Why: Rouje is doubling down on its French girl aesthetic by introducing a new collection of wardrobe essentials, appropriately called “Damn Good (French) Classics.” Think: a cotton stretchy midi dress (pictured here), a suede trench coat, and ankle boots you can wear 24/7. “I like the idea of having a sort of uniform—classics you can wear easily, but has a twist,” creative director and founder Jeanne Damas tells ELLE.com. “I wanted to explore staples one can wear every day, along with the different shades of red and pink to add some colors to the wardrobe and bring us already a step closer to spring.”

Headshot of Claire Stern

Claire Stern

Deputy Editor

Claire Stern is the Deputy Editor of ELLE.com. Previously, she served as Editor at Bergdorf Goodman. Her interests include fashion, food, travel, music, Peloton, and The Hills—not necessarily in that order. She used to have a Harriet the Spy notebook and isn’t ashamed to admit it. 

Headshot of Kevin LeBlanc

Kevin LeBlanc is the Fashion Associate at ELLE Magazine. He covers fashion news, trends, and anything to do with Robyn Rihanna Fenty.

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