Saturday, April 20, 2024

Pamela Anderson Acquires Sonsie: ‘Baywatch’ Star Officially Enters the Beauty Space

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This ethos is an extension of how she was feeling when she went out makeup-free in Paris. (She told me in a previous interview about that day “Once I put the clothing on, I thought, ‘I’d rather go for a walk and look at the architecture of Paris rather than sit in the makeup chair for three hours.’”) A few weeks later, she discovered Sonsie’s 34% squalane Basic Balm through her son Dylan’s girlfriend, Paula Bruss.

Of course, Anderson has been approached for years to get involved in the beauty space. “Ever since the Baywatch days. But it just always felt like too much plastic. Whether it was shampoo or a pet line, or beauty more recently, all I could see was the plastic waste and I couldn’t do it.” And the more time she spent using Sonsie (the brand also has a Super Serum and a Moisture Mask), the more the answer was right in front of her on her vanity. “It just made the most sense to me out of all of the options in front of me.”

Anderson has been quietly involved with the brand for a few months, but today marks her official debut in the beauty space. In the upcoming months, what she’s been quietly working on will start to come out, all being sold DTC — or as Anderson likes to call it, “direct to community.”

“I think that it’s always been part of my journey to challenge beauty,” she says with a laugh. “That’s what I like about Sonsie. It’s not false promises, it’s self-acceptance of yourself and where you are in this moment. Not beating yourself up about something, but just feeling a little more free.”

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