Must Read: Behind Skims’ Celebrity Casting Strategy, A Send-Off for Fashion’s Favorite Parisian Hangout

Must read

US Army Veteran Melissa Dalipsingh Connects Psychologists and Patients Through She Runs This Marketing LLC

From the sun-kissed beaches of Trinidad and Tobago to a structured life in the United States Army, and now, as the proud founder of...

The Power Team Behind Drivnresults Knows How to Grow Brands – and You’re Invited!

Digital media has turned the tables and redefined how people shop. Today, many people rely on online platforms for their needs. Digital media has...

Alexander Avalos Martinez’s Enhanced Agency: Digital Marketing Strategies to Catapult Your Business to the Moon

Imagine a team of over 20 specialists, each with one goal in mind: to help your company succeed! Welcome to Alexander Avalos Martinez's The...

Navigating North America’s Heavy Haul: Vectra Heavy Haulers Redefines Oversized Freight Transportation

In the vast expanse of North America—where the transportation of oversized and overweight freight poses unique challenges—one company stands out as a leading force...

Plus, Ariana Grande to buy back R.E.M. Beauty for $15 million.

Skims Valentines Day_Double_FitsEverybody_Underwear_0322_FINAL

These are the stories making headlines in fashion on Tuesday

The strategy behind Skims’ viral “White Lotus” campaign

Even with such an influential figure as Kim Kardashian at the helm of Skims, the brand has highly leaned into celebrity marketing. For its Valentine’s Day campaign, Skims tapped “The White Lotus” actors Simona Tabasco and Beatrice Grannò. For Business of Fashion, Diana Pearl reports that the campaign, though simple, is still effective due to its clever casting. “When the casting is this strong, this relevant and has such a nice tie to your brand story, you don’t really have to have too much more. The casting itself was the campaign,” said Kylie Vandeven, associate creative director at ad agency VMLY&R (who did not work on the campaign). {Business of Fashion}

A send-off for fashion’s favorite Parisian hangout

Le Castiglione, a Parisian cafe known to attract many fashion insiders and a favorite among the locals, officially closed its doors. For The New York Times, Tina Isaac-Goizé writes that this won’t just change the fashion world, but completely “transforms the face of Paris.” As a Parisian staple for more than 30 years, a trip to the cafe has become a part of the French experience. Though it’s the end of one chapter, owner Fabric Couet has already begun anew, having recently bought the Café des Tuileries. {The New York Times}

Scroll to Continue

Ariana Grande to buy back R.E.M. Beauty for $15 million

After selling the physical assets of R.E.M. Beauty and licensing her name and image exclusively to Forma Brands in 2020, Ariana Grande has reached a deal to buy back her beauty brand for around $15 million. The decision comes after Forma Brands (which also owns Morphe) first acknowledged they may be filing for bankruptcy in late 2022. Kevin Simauchi from Bloomberg reports that Grande’s team must await approval from the judge overseeing the bankruptcy case before finalizing the deal. {Bloomberg

Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.

Subscribe to Our Newsletter

Related Stories

More articles

Latest article

US Army Veteran Melissa Dalipsingh Connects Psychologists and Patients Through She Runs This Marketing LLC

From the sun-kissed beaches of Trinidad and Tobago to a structured life in the United States Army, and now, as the proud founder of...

The Power Team Behind Drivnresults Knows How to Grow Brands – and You’re Invited!

Digital media has turned the tables and redefined how people shop. Today, many people rely on online platforms for their needs. Digital media has...

Alexander Avalos Martinez’s Enhanced Agency: Digital Marketing Strategies to Catapult Your Business to the Moon

Imagine a team of over 20 specialists, each with one goal in mind: to help your company succeed! Welcome to Alexander Avalos Martinez's The...

Navigating North America’s Heavy Haul: Vectra Heavy Haulers Redefines Oversized Freight Transportation

In the vast expanse of North America—where the transportation of oversized and overweight freight poses unique challenges—one company stands out as a leading force...

LifeLine Marketing Agency: Sparking Business Growth with a Powerful Social Media Strategy

At just 19 years old, Antonio Garcia received life-changing news when he was diagnosed with Crohn's Disease, an incurable condition. Many people doubted that...