Thursday, December 5, 2024

Greta Lee Stars in Loewe’s New Fragrance Campaign

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It also features Stephane Bak and Úrsula Corberó.

Greta Lee for Loewe Perfumes.

Greta Lee for Loewe Perfumes.

On Monday, Loewe Perfumes unveiled its latest fragrance campaign, starring actors Greta Lee, Úrsula Corberó and Stephane Bak. The group poses alongside the brand’s iconic anthurium flower in celebration of Aire Anthesis, a new unisex fragrance in the brand’s Botanical Rainbow collection.

Lee has been making waves in the fashion and beauty spaces thanks to her streak of great projects (see: “Russian Doll,” “The Morning Show” and “Past Lives”). Her Loewe campaign is one of many in recent years, with some of the most recent including work with Sandy Liang and COS.

Stéphane Bak (left) and Úrsula Corberó (right) for Loewe Perfumes.

Stéphane Bak (left) and Úrsula Corberó (right) for Loewe Perfumes.

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The campaign pays homage to “screen test-inspired shots” that showcase each of the actors’ ranges of emotion within film, per a press release from the brand. The relaunch of the Un Paseo por Madrid collection is also at the center of the new campaign — featuring the newly redesigned bottle with a marble cap, as seen next to Lee.

With photos by frequent Loewe collaborator Tyler Mitchell, each image tells a story of the collection’s key scents, and how the natural world is connected to Loewe Perfumes at large.

See the full campaign below.

LOEWE UPPM - fragrance campaign greta lee

Photo: Tyler Mitchell/Courtesy of Loewe

LOEWE Solo Ella - fragrance campaign Úrsula Corberó + Flask

Photo: Tyler Mitchell/Courtesy of Loewe

LOEWE UPPM - Flask

Photo: Tyler Mitchell/Courtesy of Loewe

LOEWE Solo Ella - fragrance campaign Úrsula Corberó

Photo: Tyler Mitchell/Courtesy of Loewe

LOEWE Solo Ella - Flask

Photo: Tyler Mitchell/Courtesy of Loewe

LOEWE Aire Anthesis - fragrance campaign greta lee

Photo: Tyler Mitchell/Courtesy of Loewe

LOEWE Esencia - fragrance campaign Stéphane Bak

Photo: Tyler Mitchell/Courtesy of Loewe

LOEWE Esencia - Flask

Photo: Tyler Mitchell/Courtesy of Loewe

LOEWE 001 - Flask

Photo: Tyler Mitchell/Courtesy of Loewe

LOEWE Aire Anthesis - Flask

Photo: Tyler Mitchell/Courtesy of Loewe

LOEWE Esencia - fragrance campaign Stéphane Bak + Flask

Photo: Tyler Mitchell/Courtesy of Loewe

LOEWE Aire Anthesis - fragrance campaign greta lee + Flask

Photo: Tyler Mitchell/Courtesy of Loewe

LOEWE 001 - fragrance campaign Úrsula CorberósStéphane Bak

Photo: Tyler Mitchell/Courtesy of Loewe

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