Tuesday, October 8, 2024

A Heartfelt Stop-Motion Animation for Apple Reminds Us to Be Kind This Holiday Season

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Animation

#advertising #Anna Mantzaris #humor #stop motion #video

Karma comes quickly for the Scrooge-esque character in Anna Mantzaris’ “Fuzzy Feelings,” a touching stop-motion animation about loneliness and compassion. A holiday ad for Apple that’s set to George Harrison’s “Isn’t It a Pity,” the short film features the Swedish animator’s signature felted cast (previously), particularly a gruff, selfish man who steals change from a charity and experiences fast retribution. As we soon learn, though, that character mirrors the curmudgeonly boss of a young woman, who’s created the fictional scenes to take imagined revenge on her superior. The story turns heartwarming when the woman realizes that her boss is alone for the holidays and uses her animated characters to remedy the problem.

Peek into Mantzaris’ process in the behind-the-scenes video below, and check out our conversation with the animator about her love for humor. (via Creative Boom)

an animated image of a snow plow dumping snow on a man with no pants in the street

a character walks along a snow street in front of a santa

an animated gif of a felt snowball hitting a man with glasses in the face

a still showing a computer screen with video editing software and an image of a felted character lying on his back in a body of water

an animated gif of a felted character plugging in a string of lights and getting eletrocuted

#advertising #Anna Mantzaris #humor #stop motion #video

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