When your place of employment happens to be Allure, everyone and their grandmothers tend to treat you like a living, breathing beauty encyclopedia — not a humblebrag, just the honest truth. Not a single day goes by when at least one person randomly asks us, “What is your favorite [insert beauty product here]?” The best mascara is, without a doubt, one of the most frequently mentioned topics. They all want to know what exactly is making our lashes look like falsies without the issues of crusting, flaking, and webbing.
While some of us do dabble with treatments like lash extensions or lash lifts, we all have our tried-and-true tubes of mascaras that we regularly restock. Some of our picks may be curling mascaras for a lifted and fanned-out look, while other Allure editors prefer one of the best waterproof mascaras for a smudge-proof finish. Whichever results you’re trying to achieve, chances are we know exactly which mascara you’ll need.
With that in mind, we rounded up our editors’ absolute favorite mascaras of all time, including a few Best of Beauty winners, with brands ranging from drugstore favorites like Maybelline New York to Sephora darlings like Too Faced and Anastasia Beverly Hills. We’ve also got the luxury market covered (hi, Dior and YSL Beauty).
Discover all the best and boldest mascaras that give Allure editors’ lashes the most volume, curl, and length each and every day.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.