21 Best Perfumes in 2023, According to Allure Editors

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Every day at Allure HQ, our editors receive the newest and best perfumes from the largest fragrance houses and the smallest indie brands all before they make it to market, so we can get an exclusive look — or sniff — at what the upcoming season will bring to our olfactory senses. If you think walking by a department store’s fragrance counters is intimidating, you should get a look at our work-from-home desks.

Our Top Picks:

  1. Best Overall: Viktor & Rolf Good Fortune Eau de Parfum, $142
  2. Best Rose Fragrance: Ouai Melrose Place Eau de Parfum, $64
  3. Allure Best of Beauty Winner: Gucci Flora Gorgeous Gardenia Eau de Parfum, $133
  4. Best Luxury Fragrance: Chanel No. 5 L’Eau Spray, $135
  5. Best Powdery Fragrance: Kai Eau de Parfum, $80
  6. Best Body Mist: Sol de Janeiro Brazilian Crush Cheirosa 62 Hair & Body Perfume Mist, $38
  7. Best Classic Floral Fragrance: Oribe Valley of Flowers Eau de Parfum, $125
  8. Best Fruity-Floral Fragrance: Lancôme Idôle Eau de Parfum, $118
  9. Best Warm Floral Fragrance: Kilian Good Girl Gone Bad Eau de Parfum, $290
  10. Best Tropical Fragrance: Ellis Brooklyn Salt Eau de Parfum, $108
  11. Best Sweet Floral Fragrance: Marc Jacobs Daisy Eau de Toilette, $101
  12. Best Spicy Fragrance: Jo Malone London Myrrh and Tonka Cologne Intense, $160

So, what are the latest and greatest fragrances gracing our scent collection? If you’ve noticed a transition from ultra-sweet fruity scents to more robust fragrances, we have, too — and it’s not just a coincidence. Perfumer Mandy Aftel tells Allure that due to a longing for fresh air and the outdoors in our post-COVID world, there’s been a spike in the demand for what she calls “green” notes. These aren’t “natural scents,” per se, but more so what Aftel describes as fragrances with fresh and herbaceous properties to them — a rather sharp turn from the traditional warmth associated with perfumes for the cooler months. But that doesn’t mean we’re bidding farewell to our floral fragrances or spicier perfumes for good. There’s room for all of them in our collections.

So, whether you’re looking to try something zesty and new or stick to a comforting old favorite, now is the perfect time to snag a new addition for your rotation. If you don’t know where to start, take a few tips from us: Out of the stockpiles of fragrances we sift through on the regular, these always come out on top. Check out the best perfumes for women, according to Allure staffers, below.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

  • Best Overall: Viktor & Rolf Good Fortune Eau de Parfum”,”brand”:{“name”:””},”id”:”636698304bec566e94937e51″,”index”:0,”contentType”:”product”,”offers”:[{“offerUrl”:”https://www.nordstrom.com/s/good-fortune-eau-de-parfum/7016459″,”price”:”$142″,”currency”:”USD”,”purchaseUri”:”https://cna.st/p/meh9fHuiYWLirz7knjuhASTgYt8JFPwA3zPqvyhxqqyUpVdWyZCTRoZqG6nC7z6SK5m1sNMbgQbgabMp3y1hthPidfNoXKAbcF3gkfsQh1f3bwyLpF7txkMVsBR1EsrRMHxk65evJyhciRgWeaEg1Lj9G2GNPAr65gZJ1DKki”,”sellerName”:”Nordstrom”,”countryCode”:””,”reducedPrice”:””},{“offerUrl”:”https://www.ulta.com/p/good-fortune-eau-de-parfum-pimprod2033681?sku=2597684″,”price”:”$142″,”currency”:”USD”,”purchaseUri”:”https://cna.st/p/meh9fHuiYWLirz7knjuhASTgYt8JFPwA3zPqvyhxqqyUpVdWyZCTRoZqG6nC7z6SK5m1sNMbgQbgabMpSZHdUWAG4KxvRbTEHntyc1th3MMmwcrnChWcHZvHPgCamPpb8MFhZbJH52eDNqEXppz34AqS6fDiiQ3MiT5Jju8ce”,”sellerName”:”Ulta Beauty”,”countryCode”:””,”reducedPrice”:””},{“offerUrl”:”https://www.sephora.com/product/viktor-rolf-good-fortune-eau-de-parfum-P484086″,”price”:”$142″,”currency”:”USD”,”purchaseUri”:”https://cna.st/p/2h8zKZvUAqv9ZJXALmjZG6yxazALsV88BnPjpY79tUigu4XpW8Ck2UQGdgCtQAjTw4stUXaC5B5QyXUXB2yBRncnetoKtvUfv6duYp8LKjVWfTwbEW3zqHZ1dEo6KxyTxdErsYnZgADxrYZEDxLCzubV7Ed9Cz87Rbh4erCRzkZM9SfQSA”,”sellerName”:”Sephora”,”countryCode”:”US”,”reducedPrice”:””}]}” data-testid=”GallerySlideWrapper” orientation=”landscape”>

    Best Overall: Viktor & Rolf Good Fortune Eau de Parfum

    Who’s it for: Every bit as comforting and gorgeous as a big bouquet of flowers from a loved one, Victor & Rolf Good Fortune’s warm blend of jasmine and bourbon vanilla is a cozy floral you’ll want to smell all winter long. This best-seller is inspired by the spirit of its celebrity ambassador, FKA Twigs, so expect an ethereal, unconventionally delightful vibe from every spritz.

    Editor’s tip: Fun fact: fragrances last longer on moisturized skin, so don’t forget to wear an unscented lotion before spraying on this fragrance (or any of your other signature scents).

    Key notes: Fennel, jasmine, bourbon vanilla.

  • Best Rose Fragrance: Ouai Melrose Place Eau de Parfum”,”brand”:{“name”:””},”id”:”6566634244c7dc1ce6516673″,”index”:1,”contentType”:”product”,”offers”:[{“offerUrl”:”https://theouai.com/products/melrose-place-eau-de-parfum”,”price”:”$64″,”currency”:”USD”,”purchaseUri”:”https://cna.st/p/meh9fHuiYWLirz7knjuhASTgYt8JFPwA3zPqvyhxqqyUpVdWyZCTRot5vyHoBzA7A3LQ4DtRHtKHCPo1yX7NG6mNwdUqiJJCV8AGLcpnZCJnajVHAXE1baNMu6cVTUVqXtVThf9FJhriLReuNp9otpwuNW342GuU37qXw2wVx”,”sellerName”:”Ouai”,”countryCode”:””,”reducedPrice”:””}]}” data-testid=”GallerySlideWrapper” orientation=”landscape”>

    Best Rose Fragrance: Ouai Melrose Place Eau de Parfum

    Who’s it for: Everything’s coming up roses with the Allure editor-favorite Ouai Melrose Place Eau de Parfum. Both our social media manager, Bianca Richards, and our associate manager of special projects, Talia Gutierrez, say this fragrance is one of their favorite scents for its rose-forward blend that’s also spiked with bergamot, lychee, cedarwood, and white musk.

    Editor’s tip: Want to give this fragrance a more floral feel? Layer it with Ouai’s Rue St. Honoré, a French-inspired musky-floral scent infused with hints of violet, gardenia, ylang ylang, and white musk.

    Key notes: Rose, bergamot, lychee, cedarwood, white musk.

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