15 Best-Selling Products on Amazon for Beauty Lovers to Shop Now 2024

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Key Ingredients: Hibiscus flower extract, niacinamide, propolis extract, astaxanthin | Finish: Radiant | Available Shades: 30

Glow Booster: L’Oréal Paris True Match Lumi Glotion

L’Oréal Paris

L’Oréal Paris True Match Lumi Glotion

Why It’s Worth It: The L’Oréal Paris True Match Lumi Glotion is a cross between a liquid highlighter and bronzing drops. This glowy complexion enhancer can be worn alone or under your base makeup for a luminance boost that makes skin look reflective and dewy. This shimmery lotion also contains glycerin and shea butter, a combo that instantly softens dry skin.

Key Ingredients: Glycerin, shea butter, jojoba esters, capryloyl salicylic acid (BHA derivative) | Finish: Radiant | Available Shades: 4

Dark Circles, Be Gone: Maybelline New York Instant Age Rewind Eraser Multi-Use Concealer

Maybelline New York

Maybelline New York Instant Age Rewind Eraser Multi-Use Concealer

Why It’s Worth It: What’s one thing that Allure staffers and our readers have in common? We’re all obsessed with Maybelline New York’s Instant Age Rewind Eraser Multi-Use Concealer, a viral undereye concealer that’s taken home both our Best or Beauty and Readers’ Choice Awards. Its medium-to-full coverage formula is super creamy and blends out to a second-skin finish, hence its popularity among, well, almost every beauty lover on the planet.

Key Ingredients: Goji berry extract, haloxyl (peptide) | Finish: Demi-matte | Available Shades: 18

A Frugal, Fragrant Find: Versace Eros Pour Femme Eau de Parfum

Versace

Versace Eros Pour Femme Eau de Parfum

Why It’s Worth It: Just one spritz of Versace’s Eros Pour Femme Eau de Parfum is all you need to smell like a coastal Italian getaway. Take an aromatic bite of this citrusy scent, which contains zesty notes of Sicilian lemon, lemon flower, and bergamot. As it dries down, you’ll notice a hazy blend of sandalwood, amber, and musk—it’s the scent equivalent to sipping a beachside limoncello spritz in Portofino.

Notes: Sicilian lemon, lemon flower, bergamot, pomegranate, jasmine absolute, peony, sandalwood, amber, musk | Size: 3.4 ounces | Who It’s For: Anyone who appreciates citrus-forward fragrances

The Internet’s Favorite Mascara: Essence Lash Princess False Lash Effect Mascara

Essence

Essence Lash Princess False Lash Effect Mascara

Why It’s Worth It: Essence’s Lash Princess False Lash Effect Mascara was one of the first products to ever go viral on TikTok, and it’s still one of the most popular beauty products on Amazon. This layerable formula and cone-shaped brush create a clump-free and voluminous fluttery effect. All for less than a latte? Immediate buy.

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