12 Stylish Bath Towels to Liven Up Your At-Home Spa Routine

Usually, super plush bath towels can be pretty heavy-duty. But that’s not the case with Coyuchi’s Temescal collection. These are made from Turkish cotton woven into narrow vertical channels that create a special ribbed design that gives them drying power. The result is light and fluffy yet ultra-absorbent and fast-drying. They mirror the effect of your favorite cozy throw blanket in a towel form, combining texture and plush softness.

Customer review: “The Temescal Organic Towels are simply wonderful. They are the right combo of a plush feel with quick drying capability. The stitching is beautifully done between the body and border edges. Even my dad was impressed, and he doesn’t usually pay attention to towels and bedding.”

Weezie Towels specializes in one thing: towels (so you know they’ve got to be good). You’ll fall in love at first touch with their signature bath sheet. It’s the perfect balance between cozy plush and lightweight comfort, and the sheet style feels like a blanket every time you wrap yourself inside it. Weezie says this bath sheet is “the definition of indulgence,” and we couldn’t agree more. Each Weezie towel is made with signature piping in a color of your choice and a corner hanging loop for easy drying (and storing). An added plus is the personalization option, making this towel the perfect gift that turns any house into a home.

Customer review: “I love these towels! I feel like I am at a nice spa when I am wrapped in them. The built-in hook is so helpful for hanging towels to dry, and the soft fabric is so luxurious. I love the piping. I’ll be getting them monogrammed for personal gifts this year. Also, the monogramming helps everyone know it’s their towel.”

Unlike your typical terry towel, Parachute’s Waffle towels recreate the luxury spa experience. They are made with an ultra-soft honeycomb and an open weave that feels like a dream on the skin while being fast-drying and super absorbent for how thin they are. If you’re a texture seeker for both decor aesthetic and function, these reasonably priced luxury towels will be your new favorite item. They are not thick or plush, which means they are perfect for adding dimension to your bathroom.

Customer review: “The waffle towels were the best purchase when it came to upgrading my bathroom. The color is rich, and the feel of them is soft like a blanket and is genuinely a luxury. I highly recommend it, and I will be buying more!”

Made from double-looped terry cloth, you can feel the weight and luxury of any Baina towel. Soft and warm while remaining durable and chic, these even get stronger when wet. Sure, they’re at a higher price point, but are made with quality and longevity in mind, meaning they won’t dull or weaken over time. This maximizes your investment and minimizes impact on the environment. And lastly, each Baina towel fits into a color theory, making them perfect for any home decor aficionado.

Customer review: “Everyone who steps foot in my bathroom compliments my Baina towels. They are heavy-duty and amazing quality, but the designs are super chic. I own a few checked styles and stripes. I love mixing and matching the designs.”

Frontgate’s Resort bath towels have over 11,000 near-perfect reviews. They might look basic, but they feel like pure luxury. Plus, they’re lofty and thick with a soft finish, making them a cozy and warm dream upon exiting the shower. Repeat rave reviews talk about how soft, absorbent and durable they are, keeping the same quality through multiple washes.

Customer review: “I expected these towels to be nice, but they turned out to be even better than I expected. I am now going to have to change out all of my towels for these because nothing compares. Just note, if you like a towel with a texture like a rough terry or a waffle weave, these may be too soft for your liking. Because they are so soft, at first, you don’t feel like you’re getting dry, but trust me, you are.”

Cozy Earth’s Premium Plush Bath Towels truly live up to the brand name. These are a great winter option because they are soft, warm, big, and ultra-absorbent. They feel like luxury through a unique blend of viscose from bamboo and cotton while remaining super soft.

Customer review: “These are the most plush and cozy towels I have ever owned. The size is perfect. I had considered the bath sheets, but these are plenty big. They don’t take long to dry, given how plush they are. These towels are high quality and worth every penny!”

If you appreciate blanket-like softness and instant warmth upon stepping out of the shower (shiverers, we’re looking at you), Brooklinen’s Super Plush Bath Towels will be your new favorite go-to. The popular internet brand has become a household staple for millennials and beyond, creating ultra-soft products in modern design styles. The brand keeps everything direct-to-consumer which means prices remain reasonable. This bundle is an easy and affordable way to upgrade any bathroom!

Customer review: “These are very thick, very soft, and very well constructed. The Super-Plush line of towels is the best I have found. I have shopped and purchased from many retailers, some with high-quality reputations, but these towels are deeply superior. I cannot recommend these towels enough.”

In a world of neutral bath colors, sometimes a color pop is all you need to brighten your day. Combine a fun design with high-quality, super-soft terry, and your shower game will be a lot more fun. Dusen Dusen makes serotonin-boosting towels that bring energy and plush to your morning routine.

Customer review: “I purchased Dusen Dusen hand towels and bath towels to give my bathroom a great modern look. The contrasting stripes on both sides add to the brightness, attractiveness and stylishness. The towels are so soft and plush, and so comfortable to use. They are really well made. It’s function meets style in these towels. I highly recommend them.”

BedThreads is an Australian luxury textiles brand that makes dreamy towels in the most beautiful textures and designs. The French Flax Linen Terry bath towel is the perfect blend of lightweight soft with a subtle touch of cozy plush. The all-natural fiber regulates body temperature and boasts durability for how light it is (and it’s said to be 30 percent stronger than cotton). It also needs less water to cultivate, making this style easier on the environment. From textured waffle styles to a variety of terry checks, the design and quality are worth every penny.

Customer review: “I love the texture of these towels. They aren’t super big and plush, but I don’t want that all year round. Aside from how stylish they are (I am obsessed with the designs), the lighter material is super soft and absorbent. They feel organic and have made my self-care days cuter and more luxurious.”

Waffle towels look and feel expensive, but they don’t have to be. For just $15 per bath towel, Casaluna’s collection from Target is the best-priced option on this list. The lightweight texture looks chic in your bathroom while the material feels soft on your body.

Customer review: “I have expensive taste and admittedly spend way too much on household linens. But I was shocked by the quality and hand feel of these towels! They’re lovely, sturdy and look luxurious without the high price tag. I will definitely be buying more of these. They don’t last as long as luxury brands, but they do the trick!”

Bathing Culture is a sustainable bath brand that makes rainbow towels from deadstock cotton. Not only is this the most eco-friendly option on the list, but it’s also super absorbent and of great quality. The style is hand-loomed for coziness and durability while bringing cool, colorful vibes to your bathroom. Each batch is unique, and this towel can go from the bathroom to the beach.

Customer review: “This towel is really absorbent and soft from the get-go. I washed it before I used it, and it’s releasing minimal fuzz (like with any new towel) but nothing extraordinary. It’s super cute, and Bathing Culture thinks its customers are rad. Right back atcha! I also use it for the beach and get so many compliments.”

For a luxury pick on Amazon, look no further than Ettitude’s Waffle Bath towels. This set of two gives each single a moderate price for how great the quality is. The waffle weave is soft, lint-free, and quick drying. And these don’t feel as fragile as other waffle towels, but they look like luxury. Ettitude is a household name that makes premium products from natural materials. And since they’re available on Amazon, buying luxe bath towels has never been easier.

Customer review: “At first, I was worried about the towels lacking any real-life issues because they seemed so delicate and soft. However, I was thrilled to see that I was not correct. They feel so soft that it is like a gentle summer breeze, and they actually do better than a normal towel because it is more gentle on my skin. I plan to order some more.”

Materials, size, weight, weave, construction, design, and product certifications are all important details to look for when shopping for the best bath towels. Some of these come down to personal preference—like size, design, and weight, while others should live up to a baseline market standard of quality.

The best bath towels are usually some form of cotton. Egyptian and Turkish cotton are the most luxurious, while other blends include linen or bamboo. Certain towels are chemically treated for faster absorption, which may deduct a few luxury points. The best towels are OEKO-TEX certified, which is the world’s best-known label for textiles tested for harmful substances.